REAL-ESTATE MARKETING
architectural visualization and graphics services for your marketing needs
How does our workflow look like?
MARKETING VISUALIZATION – CREATION PROCESS STEP BY STEP
Phase 0: Analysis
source material
We analyse the source materialprovided by the client. Getting the most basic parameters down, like visualization count, other services, where they will be used, etc.
MOODBOARD
Together with the client we create a personalized moodboard,which contains photos and exapmple visualisation. This way, on a very basic stage of work, we can know what the style of the visualization should be and we can recognize all other key elements.
FINAL BRIEF
Working together this way, a brief is created, which contains all the important information.
Phase 1: 3D Model
A: IN-HOUSE
We prepare a 3D model based on clients' drawings and project documentation (i.e. CAD technical drawings).
B: MODEL PREPARED BY ARCHITECTS
Alternatively, we can make use of a model prepared by an architectural design studio. We are able to work on models from any of the most popular programs (i.e. Revit, Sketchup, 3ds Max, Archicad, Autocad 3D, etc.)
SURROUNDINGS
We make a model of the surroundings based on the photos, drawings, and other materials. With aerial views, we also might use drone photos.
Phase 2: Frame
frame proposals
We create a few frames to choose from, for each of your visualizations.
During this phase, we create a proposal on how to best promote the key elements to your designed space. Each idea for a frame is being sent to the client, as a few work-in-progress pictures, with attachments of other examples showing similar ideas and styles.
Each frame also gives a proposal on lighting (daylight/night visualization).
Phase 3: Details
COMPOSITION
After accepting the frames we make a composition: green spaces, small architectures, surroundings, etc.
This is the phase where we give a final proposal on lighting.
DETAILED MODEL
We make the 3D model and surroundings detailed..
MATERIALS
We work on the material of your building, based on techincal documentation and reference photos.
Phase 4: Post-production
MOOD
After accepting the detail of the building and how the materials look, we make final touches to the scene and we work on the mood of your visualization.
HIGH QUALITY RENDERING:
After sending the final sample to our client we render high-resolution images, which is precisely fit your needs (i.e. billboard print).
POST-PRODUCTION
We work on the final colour of your image, and we add people and „life” to the picture.
Clients:
